Social media and customer dialog management at Starbucks

Here is presentation created for one of the courses I have taken this semester: Business Intelligence under Professor Zhiqiang Zheng.

It introduces how 3-M Framework (Megaphone, Magnet and Monitor) helps businesses create Social Media Campaigns/Strategies and focuses mainly on how Starbucks does the Customer Dialog Management through Social Media.

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Would love to have your response on this one, share what you think about the 3-M framework! :)

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About Parth Acharya
Data Analyst | Social Media Evangelist | Film Maker

3 Responses to Social media and customer dialog management at Starbucks

  1. Awesome site you have over here! Just wanna say thanks for that and keep up the great work!

  2. Pingback: Fact Check: Why Mark Cuban is wrong about Facebook « Parth Acharya – Blog

  3. Social Media says:

    Valuable information. Fortunate me I discovered your website by chance, and I am surprised why this twist of fate did not happened in advance! I bookmarked it.

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