Social media and customer dialog management at Starbucks
November 15, 2012 3 Comments
Here is presentation created for one of the courses I have taken this semester: Business Intelligence under Professor Zhiqiang Zheng.
It introduces how 3-M Framework (Megaphone, Magnet and Monitor) helps businesses create Social Media Campaigns/Strategies and focuses mainly on how Starbucks does the Customer Dialog Management through Social Media.
Would love to have your response on this one, share what you think about the 3-M framework! :)