Big Insights & Advanced Analytics

Facebook and Twitter has become an integral part of most of our lives. On average, Facebook users spent more than 10.5 billion minutes per day on Facebook during January 2012, excluding mobile devices. This comes out to 12 minutes and 26 seconds per user. Facebook crossed 1 billion users in August 2012. While Twitter surpassed 500M users this July 2012 and this number has quadrupled in last 2 years.

While consumers may think of social media sites like Facebook, Twitter and Foursquare as places to post musings and interact with friends, companies like Walmart and Samuel Adams are turning them into extensions of market research departments. And companies are just beginning to figure out how to use the enormous amount of information available. The unit, now called @WalmartLabs, looks at Twitter posts, public Facebook posts and search terms on Walmart.com among other cues, to help Wal-Mart refine what it sells…

View original post 1,468 more words

Advertisements

About Parth Acharya
Data Analyst | Social Media Evangelist | Film Maker

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: