Big Insights & Advanced Analytics

Facebook and Twitter has become an integral part of most of our lives. On average, Facebook users spent more than 10.5 billion minutes per day on Facebook during January 2012, excluding mobile devices. This comes out to 12 minutes and 26 seconds per user. Facebook crossed 1 billion users in August 2012. While Twitter surpassed 500M users this July 2012 and this number has quadrupled in last 2 years.

While consumers may think of social media sites like Facebook, Twitter and Foursquare as places to post musings and interact with friends, companies like Walmart and Samuel Adams are turning them into extensions of market research departments. And companies are just beginning to figure out how to use the enormous amount of information available. The unit, now called @WalmartLabs, looks at Twitter posts, public Facebook posts and search terms on Walmart.com among other cues, to help Wal-Mart refine what it sells…

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Facebook Analytics – NetVizz and Gephi

Ever wondered how your Facebook Friend-list would look like visually? Who is connected to whom? What are the things they ‘like’ in common?  Or if you are running a business, have you ever been thinking hard about your social media strategy?

If your answer is yes to any of this question, here is a post you would be interested in!

These are the two things you would want to have while going through this blog : A Facebook Profile (!!) and a tool called Gephi.

Gephi is tool for data visualization and I am already a fan of this tool.

Get Gephi

We will go through it’s working shortly.

Now you have got a Facebook profile and a data analysis/visualization tool. The question is how would get the dataset for analysis. How would you get the information about your friends or the members in your group?

So, here is the point when a great (yet very simple) Facebook application is introduced : NetVizz.

Search for ‘NetVizz’ on Facebook and you’ll find an application.

What you can do with it?

Get dataset of:

1. Your personal network

2. Your ‘Like’ network

3. Your group network

NetVizz

(Click to enlarge)

Now it’s time to visualize some data!

To make the visualization interesting, I chose “Networked Life” group (which is a group consisting people who is taking that class on Coursera). The group has 365 people (read: nodes) and they all are from different background and countries. So it would be interesting play with its dataset.

Once you select one Facebook group (a network), Netvizz will start doing its job. The process would take few minutes to several minutes depending on the number of people in the group (size of the network). Once Netvizz is done, download the gephi file (illustrated in the pic).

Here is a video that would help you going through all what Gephi can do.

I hope you enjoy looking at your Facebook Network with a different perspective and come up with interesting analysis!

Below is the video you’d like to see  and understand The ‘Like’ Economy!

[vimeo http://vimeo.com/39256468]

Social Media – Analyse and Stratagize!

Social Media has become an essential part of any kind of business. Now it depends on the decision makers how far they wanna go with this great and amazingly deep sea of opportunities.

Find out everything about Social Media & Business on vTalkTech. Leave your comments, let us know what you would be interested in knowing about Social Media/Business liaison and other cool innovative ways to expand your business.

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